Turn Your Sales Floor Into A Lead Machine That Costs You Nothing
Your competition is pulling buyers off social media for free, while you keep paying for the same tired leads. RFW Training turns your whole store, the sales floor and the service drive, into a content engine that brings inbound buyers asking for your store by name.
WITHOUT paying for more leads, hiring an agency, or spending a dollar on ads.See If Your Store Is A Fit
This is for dealership owners, GMs, and managers, not individual salespeople. Answer a few quick questions. If your store qualifies, you can book a call with our team right at the end.
Your information is confidential and is only used to prepare for your call.
Individual car sales rep? This page is for dealership leadership. Grab a seat at the live Social Media Masterclass instead.
The Proof
From One Slow Month To 40 Deals A Month, Straight From Social Media
Russ takes average reps with zero following and turns their phones into the dealership's most profitable lead source. No ad budget. No agency. Just content your store owns.
The Story Behind RFW Training
Russ started as an average rep at a small-town Lincoln dealership, working the floor and chasing the same leads as everyone else. When business got slow, he tried something different: posting honest, funny car-sales content online.
The videos took off. Customers started walking in asking for him by name, and he went on to build a following of over 1.6 million across platforms. These days Russ is not on the floor, he trains for a living, handing that exact system to dealerships so it is not one viral rep, it is your whole store.
- No ad budget or marketing agency required
- Works for your entire team, not just one rep
- Takes reps from camera-shy to camera-ready
- A step-by-step rollout you can run across the store
Our Mission
Teach everyone in the automotive industry that they can build a brand online just by being themselves, regardless of age or skill on camera.
Our Approach
Plug-and-play hooks, templates, and posting formulas, plus live coaching, so your reps post with purpose instead of guessing what works.
Our Community
A private hub where your team connects with hundreds of car sales reps already winning with content, sharing what is selling cars right now.
How It Works
Your Store's New Lead Engine In 4 Steps
The same path that took Russ from waiting on ups to a floor full of inbound buyers, built to roll out across your whole store.
Train The Store
Every rep and advisor gets a role-based track, Sales, Service, or Management, from camera-shy to camera-ready on their phone.
Post With Purpose
Plug-and-play hooks, templates, and posting formulas, so the team puts out content that actually gets attention, daily.
Go Local-Famous
Videos rack up views, the town starts recognizing your store, and your reps become the local names people trust.
Buyers Ask For You
Inbound DMs and walk-ins start requesting your reps by name, a lead source you own that costs you nothing.
What's Inside
Four Tracks, One Platform, Your Whole Store
Role-based training so every seat in the building knows exactly what to post, plus an on-demand vault and weekly live coaching.
The Floor
The full system for sales reps: set up profiles, know what to film, the hook library, your first 10 videos, the weekly system, and how to grow a following that books appointments.
11 modules · with Russell RichardsonThe Service Drive
Built for service advisors and fixed ops, turning them into trusted local names that pull in repair and maintenance business, not just car buyers.
5 modules · with Austin Conroy (DealerPlateGuy)Owners & GMs
Why this works, how to lead the culture, and the systems and roles to roll content out across the whole store and keep it running without you.
4 modules · with Russell RichardsonOn-Demand Library
Deep dives on editing, live streaming, profile optimization, growth, engagement, routines, and strategy, ready the moment a rep needs them.
12+ topic librariesPlus weekly live Zoom coaching with Russ and the coaches, and a private, coach-led community where your team posts videos for review and sees what is selling cars right now.
Why Dealers Choose RFW
A Complete System For Your Whole Store
Not a course your reps abandon. Role-based tracks, a deep on-demand library, weekly live coaching, and a community that keeps the deals coming.
Free Lead Source
Content your store owns, generating buyers without buying a single lead.
3 Role-Based Tracks
Sales, Service, and Management, so the floor, the drive, and the GM are all covered.
The Vault
An on-demand library: editing, hooks, profile optimization, growth, and more.
Weekly Live Coaching
Recurring live Zoom calls with Russ and the coaches, every single week.
Coach-Led Community
Post a video, ask a coach, and see what is selling cars right now, daily.
Hooks & Templates
Plug-and-play hooks, scripts, and posting formulas proven to sell cars.
Works On Every Platform
TikTok, Instagram, Facebook, and YouTube, all from a rep's phone.
Camera-Shy Friendly
A path designed for reps who have never posted, no experience needed.
Real Results From Real Dealers
Watch What Happens When A Whole Floor Posts
From a Ford sales rep to a Hyundai GM to a service advisor with 10 million likes, real car people building real audiences with the RFW Training system.
"I went from skeptic to closing in my first full month. 27 of my deals came straight from TikTok. I had over 900 unread DMs."
"This reinvented our dealership. We are doing 15 to 20 extra deals every month now, all from content the team makes themselves."
"I do not share my wins often, but I just sold a deal straight from social media in May. After months of posting, the momentum is finally compounding."
Questions
Frequently Asked Questions
Everything dealers ask before they apply. Still unsure? Bring it to the call.
A complete social media system built specifically for car sales. 20 video modules across three role-based tracks, Sales, Service, and Management, plus an on-demand vault, live coaching calls, plug-and-play content templates, and a private community. It teaches your reps how to turn their phones into a free, daily source of inbound buyers.
Yes. This is built for dealerships. We offer bulk pricing so every rep on your floor gets access, not just one person. The biggest results come when the whole team is posting, which is exactly what we map out on the strategy call.
Bought leads get more expensive every year and your reps compete with every other store for them. This is a lead source your dealership owns, created by your own people, that costs nothing per lead. It complements your marketing team, it does not replace them, and it builds local trust no ad can buy.
Most reps who follow the system see results inside the first 30 days. Some have closed cars off their content within the first couple of weeks. Consistency is the variable, which is why the coaching and community exist, to keep the team posting.
That is the most common starting point. Russ was camera-shy too, and so were many of the students now selling 30+ cars a month. The early modules are built specifically to take a rep from never having posted to camera-ready, step by step.
The strategy call is for owners, GMs, and managers making the decision for their store. Individual salespeople are better served by our free live Social Media Masterclass, you can save a seat here. The application above helps us point you to the right fit.
A free, no-pressure 1-on-1. We look at where your store gets leads today, show you how the content engine would roll out across your team, and answer every question. If it is a fit, we talk next steps. If not, you still leave with a plan.
Ready To Turn Your Floor Into A Content Machine?
Your competition is already building a free lead source. Apply above and, if your store is a fit, book a call to map out exactly how you do the same.
See If Your Store Qualifies Limited calls this month · Free & no obligation